Services

Paid media & growth services for logistics brands.

Six senior-led services, offered independently or as an integrated engagement. Every service is delivered by a strategist with 8+ years of paid-search experience — no junior handoffs.

Microsoft Advertising

The channel most of your competitors still underestimate.

Microsoft Ads reaches decision-makers on Bing, Yahoo, AOL, DuckDuckGo, and — thanks to LinkedIn profile targeting — the exact executives you want to reach on the Microsoft Audience Network. Freight buyers over 40 skew heavily toward Bing, and CPCs are often 30–50% lower than Google.

  • Account structure rebuilt around real buyer intent
  • LinkedIn profile targeting: job title, industry, seniority, company
  • Microsoft Audience Network placements and native retargeting
  • Universal Event Tracking (UET), offline conversion imports
  • Import automation from Google Ads with sensible overrides
  • Monthly reviews benchmarked against the Microsoft Ads industry data
Paid search dashboard
Landing pages & CRO

Landing pages that respect a freight buyer's time.

We design and build fast, accessible landing pages that answer the four questions every freight buyer asks: Can you handle my lane? What does it cost? How fast? Are you reliable? Every page ships with schema markup, Web Vitals optimization, and a single measurable primary action.

  • Sub-1.5s Largest Contentful Paint on mobile
  • WCAG 2.1 AA baseline, keyboard-navigable forms
  • Multi-step quote forms with logic branching
  • Split tests planned quarterly, results documented in Notion
Team reviewing landing page
Analytics & attribution

A tracking stack you can actually trust.

Most of the accounts we inherit have partial GA4 setups, broken UET tags and conversion actions counting the same lead three times. We rebuild your measurement layer from the ground up so the numbers on the Monday report match what shows up in the CRM.

  • GA4 event schema mapped to your funnel
  • Google Tag Manager server-side setup where valuable
  • Consent-mode v2 wired to your cookie banner
  • Looker Studio dashboards you can share with your board
Aerial freight yard
LinkedIn & Meta

Account-based ads that don't feel like ads.

For enterprise shippers with named-account lists, we run LinkedIn Sponsored Content, Document Ads, and Conversation Ads paired with warm-audience retargeting on Meta. The goal isn't likes — it's booked meetings your sales team is happy to take.

  • Named-account targeting with matched audiences
  • Editorial-quality creative: no stock photography of handshakes
  • LinkedIn Insight Tag & Meta CAPI implementation
Logistics operations
Fractional CMO

Marketing leadership without the six-figure salary.

For teams without a senior marketer in-house, our fractional engagement pairs Brenna with your leadership for 1–2 days a week: quarterly planning, budget guardrails, vendor management, hiring support, and executive-ready reporting to the board.

  • Quarterly OKRs aligned with revenue targets
  • Vendor and freelancer selection & management
  • Team hiring, onboarding and mentorship
  • Monthly board pack you can present with confidence
Brenna Whittington

Not sure which service you need?

The free 45-minute audit call is the fastest way to find out.

Book a call →